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“It is great to have an investor that is so supportive, takes a real pride in us as well as practical interest and recognises that creativity also needs finance.”

Steven Greenall, CEO, Warwick Music Group


In 2003, we established the Advantage Creative Fund: one of the first venture capital funds dedicated to investing in the creative industries.

We have invested over £5.4m across 81 investments into 55 companies.

We specialise in blending seed investment with expert business advice to help creative businesses grow.

Our start up tools, resources and approaches are specially designed to meet the needs of enterprising artists and creatives.

We deliver creative start up workshops, bootcamps and incubators with strategic partners all over the world.



Our super-power is our ability to blend experience in creative and cultural sector management with professional expertise in funding and finance.

One of our founding principles is to inspire and equip the next generation of talent, helping creative people grow their business.

We work with a wide range of partners on the design and delivery of entrepreneurship and business growth programmes.

​We bring expert advice and experience to project teams on the specific needs of creative industries companies and creative eco-systems.

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